And Yandex has used the same technology as Google to build it – but hey, why reinvent the wheel? A browser was a logical step yet interestingly whilst Yandex is the default search engine, it has made it very simple for users to select a different search engine to perform a query – rather than requiring users to change settings within the browser, as is the case with Chrome. Regarding the browser, Yandex had little choice but to react to Google’s activity and protect the position it has worked long and hard to earn. This is probably not an uncommon assumption – but it is wrong. I saw a comment last week which talked about how this development is the latest in a long line of instances where Yandex is just copying Google and releasing similar products and features. So is Yandex copying Google or vice versa?
#Yandex browser vs google chrome Offline#
And the search giant is serious about succeeding in Russia, one of the few markets where it trails a local competitor, having even run an offline marketing campaign there to promote Chrome but it is a still long way off beating Yandex, which stills holds roughly 60% share. StatCounter data shows Chrome as the most popular browser in the country, with approximately 33% share and with Google as its default search engine, it’s no surprise that Google has begun, slowly, to eat away at Yandex’s majority hold on the market. The decision to launch a browser has undoubtedly been driven by search, and the potential advantage Google was gaining over Yandex in the Russian search space as a result of Chrome.
Based on the Chromium open source technology (used to build Google’s Chrome among others), the cloud-based browser is very similar in look and feel to what we’ve seen before but incorporates many of Yandex’s already popular products and services, and of course its own search engine.
On 1 st October, Russian search engine Yandex announced the launch of its new web browser, Yandex.browser.
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